Handex Insights

Michelle Heatherly

Michelle Heatherly
Michelle Heatherly is the Director of Marketing of Handex. She is committed to providing the highest level of service possible and ensuring customers have an excellent experience partnering with Handex. Michelle has over 13 years experience in marketing and communications for both publicly and privately held companies.
 
 

Recent Posts

7 Ways to Market Companies Who Handle Confidential Projects in Sensitive Industries

August 5, 2016 | Michelle Heatherly Topics: Marketing

When it comes to gaining new clients, your ability to demonstrate your expertise and success through case studies, client testimonials and positive news coverage is critical to building credibility and trust (and earning new business). It’s a vital component of selling and relationship building. As ... Read More

Crisis Communications Management for High-Risk Industries - Part 2: Response

July 19, 2016 | Michelle Heatherly Topics: Environmental Engineering

In part one, we divided crisis communications into two main segments: preparation (proactive) and response (reactive). As you recall, anticipating and preparing for the unexpected was a three-part process: Read More

Crisis Communications Management for High-Risk Industries - Part 1: Preparation

July 15, 2016 | Michelle Heatherly Topics: Environmental Engineering

When it comes to crises, it is not a matter of if, but when. Every organization is susceptible to a crisis as some accidents and emergencies are inevitable. These situations may or may not be preventable, but you can certainly prepare for them. In fact, the key to surviving crisis situations as a ... Read More